Return Case List
Headphone Factory
Premium Bluetooth Earbuds Packaging Upgrade Proposal
Customer Challenges
A leading headphone brand aims to elevate its packaging to align with its premium positioning. While the product price ranges from 500 to 1000 CNY, the current packaging is too basic and fails to convey the product's value.
Solutions
We offer a premium packaging solution combining a crystal box with an outer sleeve:
1. **Inner Box**: Custom crystal case precisely molded to the product silhouette. Made from 3.5mm transparent PET for optimal protection while showcasing the product's appearance.
2. **Outer Box**: Rigid tuck-top design with 700g grayboard laminated in specialty paper, finished with touch-matte film and magnetic closure.
3. **Insert Tray**: Custom EVA tray with black velvet flocking for precise product and accessory positioning.
4. **Finishing Process**: Logo on the outer box features gold foil stamping combined with UV coating to enhance brand recognition.
Project Outcomes
After packaging upgrades, customers' product premium increased by 30%, with strong channel feedback and a 50% rise in repeat purchase rate. New customers showed significantly higher conversion rates upon seeing the new packaging, successfully entering high-end retail channels.